Building Authentic Community
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One of our core principles is empowering our clients to build community versus consumers. A community garners trust and loyalty, it fosters mutuality as we learn, grow, and share together. This organically leads to a more engaged, invested, and authentic audience.
Transform your marketing from consumerism to community.
Use this guide to create a framework that focuses on the who, the why, and how you can provide value.
INSIGHT
PROMPTS:
What problem or challenge are you solving?
What was missing that you're trying to fill?
Your unique placement or niche in the industry or field?
INNOVATION
PROMPTS:
What solutions do you provide?
What creative ways are you meeting a need or challenge in your industry?
INFORM
PROMPTS:
Educate your audience.
What are helpful tips your expertise can offer?
What is important information that helps them connect to the problem/solution?
INSPIRE
PROMPTS:
Invite your audience to imagine your product or service as part of their life.
Tell them stories about what you’ve learned from success and failures.
INVITATION
PROMPTS:
Your call to participation, engagement, and sales.
Connect around a common interest, need, or goal.
