When to Hire a Branding Agency vs. a Marketing Agency
Are you poised at the crossroads of growth, pondering whether a branding agency or a marketing agency holds the key to your next big leap? Dive into our latest exploration where clarity meets strategy, and discover how the right choice at the right time can not only define but amplify your business's true essence. Join us at Luxart as we illuminate the paths of branding and marketing—because knowing who to partner with can transform your journey from uncertainty to triumph.
The Purpose + Profit Paradox
With profit margins as the standard key metric of financial success, conscious brands face a unique and challenging paradox: How do you make a profit while staying true to your mission of positively impacting society or the environment? This intersection of impact and profitability lies at the heart of conscious entrepreneurship. The good news is that they aren’t mutually exclusive and could actually be crucial for the long-term success of your brand.
Mindful Marketing
As small business and non-profit leaders, we often see passion driving work beyond the standard 9-to-5, it's crucial to remember that your greatest asset is YOU. Mindful Marketing isn't just a strategy; it's a holistic approach that ensures your self-care and mental wellness are at the forefront of your business or organization's journey.
Logo Formats
It can feel overwhelming with all the formats that you’re sent to know when or where to use it. To make it easier on you, we’ve jotted down when and how to use your logos and we’re sharing them with you!
Cultivating a Brand People Are Obsessed With
What is branding? If your instinctual answer is a name and logo, you’re only partially correct. While they are integral to a brand, and we invest a lot of time into getting them right - they are still just an element of the brand.
5 Quick Updates to Make Your Website Convert
The average person spends less than a minute on a website, which is why the homepage is such a valuable impression point.
How to Know When You've Outgrown Your Logo
We believe good design should be accessible to any budget and understand that professional branding development might feel a bit beyond your budget. Every one of our packages is built with growth, strategy, and future flexibility in mind. We build in layers so when you're ready to reach the next level, the foundation is already built-in. We have created a phased system that can be implemented all at once for a larger organization or integrated in affordable phases for start-ups or limited budgets.
3 FREE Small Business Productivity App Recommendations
Discovering budget-friendly platforms that make our work lives easier when it comes to workflows or creativity can be a challenge. We use these 3 platforms to help improve our efficiency and productivity - the best part is they offer FREE subscriptions. Read more to find out which platforms.
Building Authentic Community
One of our core principles is empowering our clients to build community versus consumers.
4 Do’s and Don’ts When Using Hashtags
Hashtags are one part of the strategy to build your social media presence.
4 Areas to Brainstorm When Developing Marketing Goals
Use this GROW framework to brainstorm areas of growth and develop your business goals.
5 Ways to Make Your Brand More Accessible
Color, Text, Images, Links, + Videos can be created more accessible with a few simple steps.