Anna Horst 10/7/24 Anna Horst 10/7/24

The Purpose + Profit Paradox

With profit margins as the standard key metric of financial success, conscious brands face a unique and challenging paradox: How do you make a profit while staying true to your mission of positively impacting society or the environment? This intersection of impact and profitability lies at the heart of conscious entrepreneurship. The good news is that they aren’t mutually exclusive and could actually be crucial for the long-term success of your brand.

Anna Horst 5/10/24 Anna Horst 5/10/24

Mindful Marketing

As small business and non-profit leaders, we often see passion driving work beyond the standard 9-to-5, it's crucial to remember that your greatest asset is YOU. Mindful Marketing isn't just a strategy; it's a holistic approach that ensures your self-care and mental wellness are at the forefront of your business or organization's journey.

Sheralyn Smith 2/5/24 Sheralyn Smith 2/5/24

How We Approach Social Media Management

Anna Horst 7/5/23 Anna Horst 7/5/23

Logo Formats

It can feel overwhelming with all the formats that you’re sent to know when or where to use it. To make it easier on you, we’ve jotted down when and how to use your logos and we’re sharing them with you!

Anna Horst 11/22/22 Anna Horst 11/22/22

Cultivating a Brand People Are Obsessed With

What is branding? If your instinctual answer is a name and logo, you’re only partially correct. While they are integral to a brand, and we invest a lot of time into getting them right - they are still just an element of the brand.

Sheralyn Smith 8/30/22 Sheralyn Smith 8/30/22

5 Quick Updates to Make Your Website Convert

The average person spends less than a minute on a website, which is why the homepage is such a valuable impression point.

Sheralyn Smith 7/29/22 Sheralyn Smith 7/29/22

How to Know When You've Outgrown Your Logo

We believe good design should be accessible to any budget and understand that professional branding development might feel a bit beyond your budget. Every one of our packages is built with growth, strategy, and future flexibility in mind. We build in layers so when you're ready to reach the next level, the foundation is already built-in. We have created a phased system that can be implemented all at once for a larger organization or integrated in affordable phases for start-ups or limited budgets.

Sheralyn Smith 6/14/22 Sheralyn Smith 6/14/22

3 FREE Small Business Productivity App Recommendations

Discovering budget-friendly platforms that make our work lives easier when it comes to workflows or creativity can be a challenge. We use these 3 platforms to help improve our efficiency and productivity - the best part is they offer FREE subscriptions. Read more to find out which platforms.