4 Areas to Brainstorm When Developing Marketing Goals

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As we intentionally set aside time to cast our vision for future aspirations we've found that having some kind of structure keeps us focused.

We developed this GROW goal planning framework as a guide to brainstorm areas of growth and develop our goals. Focusing on these areas has helped us refine key areas of our business, see growth, and most importantly, build relationships.

GOODS + SERVICES

Evaluate your offerings to see what is missing, redundant, or needs to be refined.

Prompts:

What seems to be most popular?
What is the least? Identify your niche.
What in your lineup doesn’t align?
What could be added?

RELATIONSHIPS

Empower yourself to build community, not consumers.

Prompts:

Who is your community and what challenges do they face?

How can you offer them value, support, and solutions?

How could you improve the communication and authenticity in your community?

OPTIMIZE

Evaluate your strategies for platforms and networking.

Prompts:

Are you investing in the right platforms? Are they optimized?

What new outlets could you invest in to increase awareness? (i.e. email marketing, blog, ads, etc)

How could you improve collaboration and build relationships within your network?

WORKFLOWS

Evaluate the efficiency and effectiveness of your current processes and workflows.

Prompts:

What takes the most time? What is redundant? What could be refined?

What systems or software could be implemented to automate and streamline your process?

What could be improved about internal and external communication?