Foundry48 has soaring ceilings and modern industrial design that offers a blank canvas perfect for your non-profit’s fundraising gala, a business conference, faith celebration, or wedding (and much much more!).
IDENTITY ELEVATION PACKAGE
HOW WE DID IT ↓
The Foundry48 branding leans into the iconic architecture of the building. Inspired by the modern lines of the building with exposed beams and ducts, the design is minimalistic with a touch of elegance. The color palette was pulled from the building’s exterior. Simple and modern, the neutral palette allows the brand to blend in as a setting for the myriad of event types and themes that could be hosted within the venue.
LOGO FORMATS
PRIMARY
SECONDARY
Architectural logo
The Foundry48 branding leans into the iconic architecture of the building. Inspired by the modern lines of the building with exposed beams and ducts, the design is minimalistic with a touch of elegance.
Submarks & Icons
COLOR PALETTE
The color palette was pulled from the building’s exterior. Simple and modern, the neutral palette allows the brand to blend in as a setting for the myriad of event types and themes that could be hosted within the venue.
TYPOGRAPHY
These brand fonts can be used to extend the identity system for Foundry48.
Title Barlow Condensed Medium is a modern font, part of a font family inspired by public signs, it stands out as impressive and familiar.
Accent Buffalo Script is the rounded script that balances out the lines of the primary fonts to be welcoming while still feeling architectural.
BOdy The Barlow font family is a slightly rounded, low-contrast, grotesk type family inspired by the California public.