Small batches crafted by individuals impacted by disability. Their goal is employment rather than efficiency, they small batch roast coffee two pounds at a time. They watch every bean, through the whole process, producing excellent coffee... every time. The earnings are used to expand the extraordinary workforce which not only provides more jobs but also allows them to carefully oversee the production of every batch crafted. It's a win-win!
ELEVATION IDENTITY PACKAGE
STORYTELLING
WEB DEVELOPMENT
COLLATERAL DESIGN
DIGITAL MARKETING
HOW WE DID IT ↓
The Coffee That Helps concept incorporates a handshake as a common symbol for employment and support. It also infers dignity and mutuality rather than charity. The consistency of the shape and size of the hand and bean was to blend the idea of employment through coffee. The heart shape is to represent a social enterprise and working towards the common good. The sunrise was included to represent possibilities and opportunities as well as a universal daily cycle to convey ritual. The boldness of the line weights, the simplicity, the high contrast, was all intentional to be more accessible across multiple applications.
LOGO FORMATS
PRIMARY
SECONDARY
Tagline
SUBMARKS & ICONS
We included a variety of shapes and lockups to add versatility across applications while remaining consistent with the branding.
Seal
Roasting Indicator Symbols
COLOR PALETTE
The color palette was chosen to be minimalistic with high contrast for accessibility. The gold accent color was added to convey a feeling of high-end coffee.
TYPOGRAPHY
These brand fonts can be used to extend the identity system for Coffee That Helps.
Title
A bold, condensed font that creates strong legibility balanced with a few playful touches to feel joyful and optimistic.
Heading
A nod to a retro sign painters lettering. It was important to choose a font that balanced conveying connection through a script font with legibility.
BOdy
A modern font, part of a font family inspired by public signs, it stands out as impressive and familiar.