Salvaged stories.
Repurposing in a world of waste. Barnwood Stonehouse handcrafts furniture, each piece infused with its own unique character and story. They salvage the old to design new timeless pieces made to last.
IDENTITY ELEVATION PACKAGE
E-COMMERCE ESSENTIALS PACKAGE
HOW WE DID IT ↓
As a rebrand, the goal was to keep some of the high-end feel of the original branding. We simplified the design so it had more scalable versatility and felt more in the style of their furniture designs. We evened out and applied more weight to all of the elements to help keep things consistent and feel sturdier, made to last. The decorative filigree of the original was minimized and kept as small, intentional accents within the new weighted structure.
prior logo
LOGO FORMATS
PRIMARY
SECONDARY
SUBMARKS & ICONS
We included a variety of shapes and lockups to add versatility across applications while remaining consistent with the branding.
COLOR PALETTE
The color palette includes warm inviting hues of a deep brown mixed with a luxurious honey gold. The shade of grey adds a light and contrasting balance.
TYPOGRAPHY
This brand font can be used to extend the identity system for Barnwood Stonehouse.
Title Tautz is a contemporary take on the humanist serif with a touch of rationality and frivolity. It features a lowered x-height with an intention to create tension and resistance.
BOdy Oxygen Font is a sans-serif typeface that has stylish bold characters. This eye-catching font is so famous all over the world due to its clearness and readability.