Sitting on a porch swing, sipping sweet tea, socializing with close friends. Southernly symbolizes good old-fashioned hospitality, generosity, and friendship.
Whether you love elaborate tablescapes and lettered menus or you are a pizza and beer on the back porch person, the heart of hospitality is helping people feel seen, to slow down and listen, and to create a space that invites authenticity.
While they're based in the heart of southern culture, Charleston, SC, who says we can't all be a little more southernly?
CREATIVE DIRECTION
IDENTITY PACKAGE
STORYTELLING
COLLATERAL DESIGN
APPAREL DESIGN
HOW WE DID IT ↓
Our approach was to draw from the rich history and hospitality of Charleston and the South. The core pillar of the brand was to make hospitality approachable as well as curate a collection of pieces that reflect the beauty and charm of the wearer. The intentionally subtle details were created to provide both consistency and versatility across all the pieces to ultimately build a lifestyle brand.
